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Digital carvings: Brand totems for the emergence of infocentricity
Author(s) -
Lucas Bill,
Higgins Michael
Publication year - 2003
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2003.tb00339.x
Subject(s) - interface (matter) , advertising , world wide web , business , computer science , art , bubble , maximum bubble pressure method , parallel computing
What is the future of digital branding? Bill Lucas and Michael Higgins propose a scenario of digital “totems.” These carefully crafted cyber‐carvings emerge from an innovative interface paradigm. They tell stories—about companies, about brands, about products. They have multidimensional personalities—from mechanical to charming to ethereal. They encourage consumers to access, exchange, manipulate and personalize information. It is an experimental system with fascinating and powerful potential.