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The forgotten bond: Brand identity and product design
Author(s) -
Stompff Guido
Publication year - 2003
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2003.tb00336.x
Subject(s) - reputation , product (mathematics) , exploit , identity (music) , business , brand management , advertising , marketing , interface (matter) , new product development , computer science , art , law , mathematics , political science , aesthetics , computer security , geometry , parallel computing , bubble , maximum bubble pressure method
The question is: How can the design of products communicate brand values? Guido Stompff distills answers from a case study about Océ Technologies, a Netherlands‐based document reproduction and management company. His analysis reveals how designers, as members of the product development team, exploit the profile, proportions, interface, and even the color of Océ machines to convey and maintain a reputation for reliable professional equipment.