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Digital ethnography: The next wave in understanding the consumer experience
Author(s) -
Masten Davis L.,
Plowman Tim M.P.
Publication year - 2003
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2003.tb00044.x
Subject(s) - ethnography , citation , principal (computer security) , sociology , library science , anthropology , computer science , operating system