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Packaging the interior environment
Author(s) -
Bachman Tim
Publication year - 2002
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2002.tb00331.x
Subject(s) - business , marketing , service (business) , customer service , space (punctuation) , customer needs , advertising , center (category theory) , computer science , chemistry , crystallography , operating system
The bank, the home warehouse center, the grocery—for these and other consumer‐based businesses, the store is a critical “package” that can respond to customer needs and stimulate sales. Tim Bachman identifies five essential elements in this area—space, operations and processes, people, brand, and merchandising and communications—and analyzes how these contribute to the design of a compelling retail/service environment.