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Designing automobiles for global value: Ten market trends
Author(s) -
Lockwood Tom
Publication year - 2001
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2001.tb00564.x
Subject(s) - consolidation (business) , discipline , business , value (mathematics) , industrial organization , marketing , computer science , sociology , social science , accounting , machine learning
Identifying pathways essential to remaining competitive in the automobile industry, Tom Lockwood discusses cross‐disciplinary design teams, fast and precise communication among divisions and with suppliers, consolidation and the sharing of platforms and technology, and designing with virtual rather than time‐consuming clay models. Lockwood notes, however, that all is for naught without distinctive branding and evocative styling.