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Alchemy of cultures: From adaptation to transcendence in design and branding
Author(s) -
Gagliardi Mario
Publication year - 2001
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2001.tb00562.x
Subject(s) - copying , meaning (existential) , alchemy , transcendence (philosophy) , adaptation (eye) , postmodernism , aesthetics , perception , sociology , psychology , epistemology , political science , art , law , philosophy , literature , neuroscience
In this comparison of Western and Asian perspectives, Mario Gagliardi analyzes differences in each culture's understanding of uniqueness, copying, the integration of external influences, and the inclusion of consumer perceptions within the design process. Insights such as these become important as corporations try to create products and brands that have meaning—functional, cultural, mythical, symbolic, and ethical meaning—around the world.