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Perspectives on communicating the value of design
Author(s) -
Lockwood Tom,
Bachman Tim,
Oldach Mark,
Rutter Bryce,
McPherson Michael
Publication year - 2001
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2001.tb00557.x
Subject(s) - value (mathematics) , publication , product (mathematics) , design elements and principles , marketing , public relations , business , psychology , advertising , computer science , political science , geometry , mathematics , software engineering , machine learning
The questions were: How do you measure design success? How do you convey those findings with colleagues and clients? And how do you convey the value of design to non‐design managers? We asked members of the DMI Advisory Council for answers. From environmental and brand design to consulting and product development, we received five distinctive responses, wisdom we acknowledge with thanks and publish as facets of an ongoing dialogue on these important topics.