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Proving our value: Measuring package design's Return On Investment
Author(s) -
Wallace Rob
Publication year - 2001
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2001.tb00549.x
Subject(s) - value for money , investment (military) , return on investment , value (mathematics) , rate of return , business , economics , actuarial science , operations management , computer science , marketing , finance , microeconomics , public economics , machine learning , production (economics) , politics , political science , law
Since resources are scarce, it makes sense to allocate budgets in ways that generate the highest yields. In the arena of consumer awareness and influencing the decision to purchase, Rob Wallace makes the case that money spent on package design results in an outstanding return on investment. He outlines a methodology to quantify this return, and challenges design management colleagues to refine the calculus.