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Valuing design: Enhancing corporate performance through design effectiveness
Author(s) -
Hertenstein Julie H.,
Platt Marjorie B.,
Brown David R.
Publication year - 2001
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2001.tb00548.x
Subject(s) - focus (optics) , frame (networking) , business , operations management , marketing , process management , computer science , economics , telecommunications , physics , optics
It's an initial study, but the analysis indicates that good design is, indeed, good business. Julie H. Hertenstein, Marjorie B. Platt, and David R. Brown have devised a method for relating an organization's focus on design with bottom‐line outcomes. They use 12 measures of financial performance and investigate 51 companies in four industries over a five‐year time frame. Confirming a long‐held belief—design‐conscious firms generally do better.