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Design challenges in multi‐channel digital markets
Author(s) -
Bayler Michael,
Stoughton David
Publication year - 2001
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2001.tb00541.x
Subject(s) - channel (broadcasting) , the internet , computer science , telecommunications , business , advertising , world wide web
D esigners take note! PCs and traditional Internet sites are becoming an ever‐smaller part of the digital communications picture. Growing—especially in non‐US markets—are all manner of alternative online appliances. In this environment—where screen size, customer expectations, and time constraints are very different from that found in PC formats—Michael Bayler and David Stoughton present an array of design and brand‐building opportunities.