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Powerful brands— Perspectives of design managers from around the globe
Publication year - 2001
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2001.tb00535.x
Subject(s) - globe , whirlwind , marketing , business , advertising , engineering , psychology , mechanical engineering , neuroscience
W e asked design managers around the globe to identify brands they thought were especially powerful. Each of them selected one or two, sharing with us their rationale for making those choices. The breadth of their selections indicates that success isn't limited to any one arena or industry. More significantly, the thinking behind their choices offers concise but valuable commentary on brand management. It's a whirlwind tour of brand appreciation. Enjoy!