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Suffusing the Organization with Design Consciousness
Author(s) -
Marzano Stefano
Publication year - 2000
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2000.tb00283.x
Subject(s) - consciousness , style (visual arts) , elite , value (mathematics) , engineering ethics , sociology , management , computer science , cognitive science , engineering , epistemology , psychology , political science , law , economics , philosophy , history , archaeology , machine learning , politics
IT'S CALLED “High Design,” but it's not about an elite sense of style. At Philips Design, Stefano Marzano explains, it refers to a philosophy that emphasizes the creation of solutions that fulfill genuine needs and that are of enduring value. It's an interdisciplinary approach that takes advantage of technology, but with an ethical, human touch. It's a way to open innovative frontiers in design, and it's a mode of thinking evident throughout Philips, from units developing consumer electronics to those making complex medical equipment.