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Design as Advantage No. 1: The Design + Identity 50
Author(s) -
Peters Tom
Publication year - 2000
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2000.tb00281.x
Subject(s) - corporation , resource (disambiguation) , competition (biology) , asset (computer security) , identity (music) , value (mathematics) , meaning (existential) , business , point (geometry) , competitive advantage , marketing , computer science , aesthetics , computer security , art , mathematics , epistemology , computer network , ecology , philosophy , geometry , finance , machine learning , biology
FOR TOM PETERS, design is a resource—perhaps the resource—essential to differentiating an organization from its competition. The 50 1 insights he presents here celebrate the meaning and value of design. They point to the companies, products, communications, and services that have most effectively taken advantage of this asset. And they memorably drive home the principle that outstanding design should be pervasive—an attribute found in every activity, in every corner of the corporation, and in everything the corporation creates.