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Establishing Strategic Objectives: Measurement and Testing in Product Quality and Design
Author(s) -
Noël Noel Mark
Publication year - 2000
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.2000.tb00151.x
Subject(s) - dimension (graph theory) , product (mathematics) , quality (philosophy) , perception , marketing , scale (ratio) , product testing , product design , business , computer science , gauge (firearms) , mathematics , psychology , philosophy , physics , geometry , archaeology , epistemology , quantum mechanics , neuroscience , pure mathematics , history
A PRODUCT is composed of many dimensions—stimuli that generate perceptions. Noel Mark Noël presents a methodology that allows researchers to gauge consumer perceptions among competing products, dimension by dimension. Reactions are charted on a relative scale so that, for any given dimension, it is easy to identify the product with the strongest consumer impact. Such analysis helps firms to design and target products more accurately, and creates common ground for communications among design and business managers.