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Global Dimensions of Web Site Design
Author(s) -
Seidler Peter,
Müller Thomas
Publication year - 1999
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1999.tb00276.x
Subject(s) - vendor , web site , business , process (computing) , marketing , customer needs , computer science , world wide web , the internet , operating system
AS THOMAS MÜLLER and Peter Seidler see it, digital isn't an option, it's the future. The real world isn't disappearing, but marketspace is replacing the marketplace. In this environment, the critical priority is to design brand as a distinctive and compelling experience, using a flexible array of Web site and other communications tailored to the personal needs and aspirations of each user, whether he or she is a customer, a vendor, an employee, or a shareholder. It's a process that transforms the way business is done and the way companies are organized.