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Design Ethnography
Author(s) -
Salvador Tony,
Bell Genevieve,
Anderson Ken
Publication year - 1999
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1999.tb00274.x
Subject(s) - ethnography , panorama , friendship , sociology , point (geometry) , aesthetics , anthropology , social science , art , visual arts , geometry , mathematics
LACKING OTHER criteria, we make judgments based on our own culture, values, and experience. The trouble is this narrow point of view isn't effective in the global marketplace. Design ethnography extends the cultural panorama. Illustrating this strategy and trying to decipher its implications for developing products and services, Tony Salvador, Genevieve Bell, and Ken Anderson ponder the relationships between the American family room and the Italian kitchen table, between food shopping and the importance of friendship.