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Managing the Challenge of Design for Innovation
Author(s) -
Veryzer Robert Whitman,
Habsburg Stefan,
Veryzer Robert
Publication year - 1999
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1999.tb00273.x
Subject(s) - engineering ethics , business , design management , design elements and principles , management science , knowledge management , engineering management , computer science , engineering , software engineering , information management
IN ADDRESSING the intricacies of the global marketplace, it's important to also identify aspects of design and design processes that are universal. This is the contribution of Robert W. Veryzer, Stefan Habsburg, and Robert Veryzer. Focusing on innovation, they elaborate and critique four topics: design core competencies, sources of design insight, factors that drive design change, and the threats to design integrity. These are issues for design managers in every culture.