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Change as the Catalyst for Leadership
Author(s) -
ReyesGuerra David
Publication year - 1999
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1999.tb00261.x
Subject(s) - investment (military) , resistance (ecology) , key (lock) , transformation (genetics) , business , management , process management , operations management , engineering , political science , computer science , economics , law , chemistry , computer security , ecology , biochemistry , politics , gene , biology
AT XEROX, design has been a leading force in repositioning the company in the minds of customers and employees. David Reyes‐Guerra narrates key events in this transformation. He describes some of the resistance he discovered and his response to those situations. He outlines several basic design management principles, and suggests how Xerox quantifies the return on its design investment.