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How to Hit Your Left Thumb: Designing a Better Hammer
Author(s) -
Grieves John
Publication year - 1999
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1999.tb00252.x
Subject(s) - hammer , rule of thumb , product (mathematics) , outcome (game theory) , computer science , marketing , advertising , operations management , business , engineering , economics , mechanical engineering , microeconomics , mathematics , geometry , algorithm
HAMMERS ARE HAMMERS. What more can be said? Plenty, as John Grieves makes clear in this fascinating case study. His is a tale about designing the best hammer possible, about thoughtfully gathering all kinds of detailed user data to make subtle refinements to an age‐old tool—changing how it works, how it feels, and how it looks. Notably, the outcome of this intimate customer encounter is a product that commands a premium price at the same time that it attracts a larger share of the market.