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Researching the Company Web Site: Look Before You Leap
Author(s) -
Kennedy Bill
Publication year - 1998
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1998.tb00232.x
Subject(s) - web site , flexibility (engineering) , world wide web , foundation (evidence) , computer science , key (lock) , graphics , web design , web page , human–computer interaction , the internet , computer graphics (images) , management , history , computer security , archaeology , economics
YEARS OF experience have given Bill Kennedy the foundation on which to discuss key features and design elements of effective Web sites. He comments on identity issues, content guidelines, site organization, and strategies for assuring flexibility. He also gets into the nitty‐gritty—color, fonts, graphics, site navigation, and interfaces with various computers and browsers. As with all things design, there's no perfect approach. Kennedy's contribution is to outline a concise range of Web‐site development options.