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Experience‐Based Design: Toward a Science of Artful Business Innovation
Author(s) -
Cain John
Publication year - 1998
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1998.tb00223.x
Subject(s) - corporation , context (archaeology) , frame (networking) , quality (philosophy) , process (computing) , sociology , test (biology) , management , engineering ethics , business , marketing , engineering , computer science , epistemology , economics , history , mechanical engineering , philosophy , paleontology , archaeology , finance , biology , operating system
ALES OF GREAT products and services inspired by an intuitive hunch abound. But the idiosyncrasies of that approach can't consistently ensure high quality. John Cain argues that an experienced‐based design process yields the best results. It is one in which researchers first “frame” in a particular cultural context the experiences people seek and then test what is being designed to make sure it fulfills those needs and desires, as well as reflects a corporation's strengths and talents.