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Design Goes Bowling: A Case Study
Author(s) -
Milano Ed
Publication year - 1998
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1998.tb00216.x
Subject(s) - space (punctuation) , operations management , computer science , aeronautics , advertising , business , engineering , operating system
BOWLING ISN'T JUST a game—it's a complex series of interactions between bowlers, equipment, and space. In this case study, Ed Milano describes how observation and analysis revealed the many faces of bowlers and the varying needs of bowlers around the world. The result is a bold new system that creates an enhanced experience for bowlers and a bright future for the bowling industry.