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18 views on the definition of design management
Publication year - 1998
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1998.tb00211.x
Subject(s) - variety (cybernetics) , business , identity (music) , process management , resource (disambiguation) , design management , knowledge management , operations management , marketing , computer science , engineering , information management , computer network , physics , artificial intelligence , acoustics
HOW DO WORKING professionals define design management and how do their activities enhance an organization's day‐to‐day operations, identity, and business strategies? The executives we asked offered a variety of perspectives and insights. All see design as an essential corporate resource, but they make their cases in many different ways.