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Developing a Framework for Design Management
Author(s) -
Powell Earl N.
Publication year - 1998
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1998.tb00210.x
Subject(s) - exploit , subject (documents) , process (computing) , asset (computer security) , design management , business , process management , knowledge management , engineering management , computer science , operations management , engineering , information management , computer security , library science , operating system
BASED ON YEARS of experience and countless interaction with executives, managers, designers, and consultants, Earl Powell distills the attitudes, knowledge, and skills essential to effective design management. These are examined under the headings of “purpose,” “people,” “presence,” “process,” “project,” and “practice.” The first three are intangible and qualitative. The second three are pragmatic and subject to more precise definition and measurement. To exploit design as a strategic asset, an organization must excel in all six.