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Design Education: Out of the Closet and Back into the Curriculum
Author(s) -
Blackburn Richard S.,
Bayus Barry L.
Publication year - 1998
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1998.tb00207.x
Subject(s) - closet , curriculum , product (mathematics) , class (philosophy) , sociology , process (computing) , management , marketing , pedagogy , engineering , business , computer science , economics , mathematics , civil engineering , geometry , artificial intelligence , operating system
FITTING DESIGN MANAGEMENT into crowded business school curricula is difficult. In this case, an interest in entrepreneurial issues and team teaching has resulted in a course on new product development co‐taught by Richard Blackburn, a professor of management, and Barry Bayus, a professor of marketing. Lectures, discussion, and class exercises in this popular elective stress design as a strategic process, as well as the contributions consumer research can make to innovation.