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Structuring Strategic Design Management: Michael Porter's Value Chain
Author(s) -
Mozota Brigitte Borja
Publication year - 1998
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1998.tb00201.x
Subject(s) - structuring , design management , order (exchange) , strategic management , business , strategic design , asset (computer security) , value (mathematics) , process management , knowledge management , diversity (politics) , management , engineering management , operations management , sociology , engineering , computer science , information management , marketing , economics , computer security , finance , machine learning , purchasing , anthropology
AS A RESOURCE, design management has an impact on a broad range of organizational activities. Brigitte Borja de Mozota conceptualizes this diversity in a framework, built on the ideas of Michael Porter, that forms bridges between design and business decision making—in operations, in support functions, and in the development of long‐term strategies. This clarifies the areas in which design is a corporate asset, helps order design management research and information, and offers pathways for creating effective design management curricula.