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No More Heroes: From Controller to Collaborators
Author(s) -
Morris Lesley,
Rabinowitz Jason,
Myerson Jeremy
Publication year - 1998
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1998.tb00200.x
Subject(s) - hero , position (finance) , design strategy , process (computing) , strategic design , embedding , sociology , management , process management , business , computer science , marketing , knowledge management , economics , artificial intelligence , finance , purchasing , operating system
DURING THE LAST DECADE, the trend has been to shift responsibility for design management from the high‐profile individual—the design hero—to the systemic, embedding design throughout organizations. Lesley Morris, Jason Rabinowitz, and Jeremy Myerson suggest modifying education priorities to incorporate design elements within traditional business courses and, in design schools, to highlight design as a strategic process rather than as an executive position.