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What Makes a Design Manager? A Conversation with the Design Management Journal
Author(s) -
Green Lee,
Briggs Bonnie,
Lombardi John
Publication year - 1998
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1998.tb00199.x
Subject(s) - conversation , ibm , identity (music) , corporate identity , management , sociology , vice president , work (physics) , public relations , political science , engineering , aesthetics , art , communication , economics , mechanical engineering , materials science , nanotechnology
THIS IS A REALITY CHECK. What are the education priorities of design managers already hard at work? To garner insights, we posed several questions to Lee Green, director of corporate identity and design at IBM; John Lombardi, executive vice president, creative services, for Revlon; and Bonnie Briggs, manager of corporate identity and communications at Caterpillar. Their responses provide an enlightening commentary on a range of important topics.