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Keeping the Brand Afloat: An Interview with Tom Scott and Tom First of Nantucket Nectars
Author(s) -
Scott Tom,
First Tom
Publication year - 1997
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1997.tb00509.x
Subject(s) - globe , creativity , work (physics) , quality (philosophy) , management , work ethic , business , sociology , marketing , advertising , psychology , economics , engineering , social psychology , philosophy , mechanical engineering , epistemology , neuroscience
NEVER ABANDON THE QUALITY, creativity, and commitment that got the company going! As Nantucket Nectars expands its reach around the globe, founders Tom Scott and Tom First reflect on the fundamentals that will continue to make their brand special. Certainly, this involves producing products that stand out in the marketplace. But based on this interview, it also seems to include passing on the corporate legends and work ethic to those that join the Nantucket Nectars team.