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Raising Venture Capital: Design in Business Proposals
Author(s) -
Rogers Amy,
Mason Colin
Publication year - 1997
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1997.tb00183.x
Subject(s) - raising (metalworking) , dimension (graph theory) , venture capital , product (mathematics) , business , capital (architecture) , service (business) , core (optical fiber) , marketing , new business development , finance , business model , economics , computer science , engineering , mechanical engineering , telecommunications , geometry , mathematics , archaeology , pure mathematics , history
BUSINESS “ANGELS” are constantly looking to underwrite potentially profitable innovations. What Amy Rogers and Colin Mason have discovered is that proposals relating design to the core business disciplines of product or service development, marketing, management, operations, finance, and strategy are more attractive to outside investors than those ignoring this dimension.