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Dodging Roadblocks on the Innovation Highway
Author(s) -
Sebell Mark,
Goldsmith Cris
Publication year - 1997
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1997.tb00180.x
Subject(s) - creativity , diversity (politics) , business , hierarchy , industrial organization , term (time) , process management , economics , political science , market economy , physics , quantum mechanics , law
MOST ORGANIZATIONS REGARD innovation as essential to long‐term success. Frequently, however, it is misunderstood and mismanaged. Addressing this problem, Mark Sebell and Cris Goldsmith outline several innovation fundamentals; distinguish between innovation and creativity; develop clear innovation milestones; solicit customer input to define future rather than current needs; involve a diversity of talent on innovation teams; and spread ownership and responsibility for innovation across multiple layers of an organization's hierarchy.