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Web Design Analysis: Creating Intentional User Experiences
Author(s) -
Swack Terry
Publication year - 1997
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1997.tb00174.x
Subject(s) - computer science , web site , audit , product (mathematics) , user interface , process (computing) , web design , process management , interface (matter) , world wide web , knowledge management , business , web page , the internet , geometry , accounting , mathematics , bubble , maximum bubble pressure method , parallel computing , operating system
HOW CAN AN ORGANIZATION know its Web site is really working? Terry Swack outlines an audit process that benchmarks the effectiveness of a site based on the stated business objectives for the site and its intended users. With the information from this design analysis, specific recommendations can be made addressing planning and product strategies, content, and approaches to user interaction, interface, and identity to improve user experiences and meet future business objectives.