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Logic and Imagery: Integrating the Intuitive and the Rational in Corporate Design
Author(s) -
Bernstein Alec,
Robin Laura,
Zych Monika
Publication year - 1997
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1997.tb00172.x
Subject(s) - interface (matter) , computer science , product (mathematics) , musical , human–computer interaction , interactive design , composition (language) , user interface , software , business , architectural engineering , multimedia , visual arts , art , engineering , mathematics , programming language , literature , geometry , bubble , maximum bubble pressure method , parallel computing
THE INTERFACE IS WHERE the interactive dimensions of new technologies actually occur. As user choices become more numerous and as businesses insist on efficient pathways through these options, interface design has emerged as a critical aspect of contemporary product development. Here, Alec Bernstein, Laura Robin, and Monika Zych describe how their Advanced Communications Group makes use of experts in musical composition, painting, and literature, as well as software and electrical engineering, to devise effective interface solutions.