Premium
Design Equity: A Corporate Perspective
Author(s) -
Olson Eric M.
Publication year - 1997
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1997.tb00164.x
Subject(s) - equity (law) , business , perspective (graphical) , product design , product (mathematics) , marketing , industrial organization , computer science , political science , geometry , mathematics , artificial intelligence , law
HOW CAN EXECUTIVES and managers articulate the value of design? Eric Olson approaches the topic by thoughtfully defining the concept of “design equity.” Tangible components of design equity encompass product, environmental, and communications designs to the degree that these elements create competitive advantages for their corporations. The intangible aspects of design equity include the proprietary talents designers contribute to the core competencies of an organization.