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Benchmarking the Design and Development Process
Author(s) -
Oliver Nick,
Gardiner Geoff,
Mills John
Publication year - 1997
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1997.tb00163.x
Subject(s) - benchmarking , process management , quality (philosophy) , point (geometry) , process (computing) , computer science , new product development , product (mathematics) , operations management , quality management , engineering management , business , management science , engineering , marketing , management system , epistemology , mathematics , philosophy , geometry , operating system
BENCHMARKING IS an increasingly popular tool for investigating the quality of organizational processes. Nick Oliver, Geoff Gardiner, and John Mills point out that the efficacy of this technique depends on distilling a rich spectrum of accurate and rigorous comparisons. Illustrating their message with a benchmarking case study related to new product development, the authors come to some surprising and valuable conclusions about what generates success in that design management arena.