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Analyzing and Optimizing Discretionary Information
Author(s) -
Coates Del
Publication year - 1997
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1997.tb00161.x
Subject(s) - process (computing) , business , computer science , process management , operating system
FOR DEL COATES, PRODUCTS are a combination of essential information, without which an item is useless, and discretionary information, which can be modified to suit specific markets. Knowing how to manipulate discretionary information is a critical link between design and good business. Coates outlines a process for evaluating and tailoring the design of discretionary information to fit particular consumer groups.