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Research, Design, and Business Strategy
Author(s) -
Logan Robert J.
Publication year - 1997
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1997.tb00157.x
Subject(s) - vision , entertainment , work (physics) , creativity , business , humanism , process (computing) , strategic management , creative work , knowledge management , process management , sociology , management , marketing , computer science , engineering , political science , economics , visual arts , art , mechanical engineering , anthropology , law , operating system
CREATIVE DESIGN METHODOLOGIES work best in the hands of creative design organizations. In the complex and bewildering world of digital technology and entertainment, Robert Logan has put together a team of humanists, artists, technologists, and capitalists to define strategic visions for his company and to develop successive generations of innovative, consumerdriven products. In this organizational model, design and strategy are managed as different aspects of the same creative process.