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Measuring Design Management Results: A Client's Perspective
Author(s) -
Vogel Brian
Publication year - 1997
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1997.tb00155.x
Subject(s) - perspective (graphical) , general partnership , computer science , tracking (education) , process management , business , sociology , knowledge management , public relations , marketing , political science , artificial intelligence , pedagogy , finance
BECAUSE TALENT CAN BE hand‐picked to match project needs, many managers believe using consultants is one of the best ways to optimize design outcomes. But relationships are tricky. Brian Vogel and Thomas Davison use this springboard to discuss what makes their consultant/client partnership so creative—from team building and defining goals to tracking progress and rewarding performance.