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Creative Consciousness: DESIGNING THE DRIVING EXPERIENCE
Author(s) -
Pelly Chuck
Publication year - 1996
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1996.tb00629.x
Subject(s) - consciousness , perspective (graphical) , function (biology) , aesthetics , expression (computer science) , personality psychology , product (mathematics) , psychology , architectural engineering , engineering , computer science , art , social psychology , artificial intelligence , personality , mathematics , evolutionary biology , neuroscience , biology , programming language , geometry
WHEN WE LOOK AT an automobile, it's not just transportation, it's an expression of the human spirit. From the outside to the inside, with sketches of BMWs with various personalities, Chuck Pelly offers insights regarding the designer's perspective on handling a car's profile. He refers to the challenge as “the ultimate puzzle”—a design whose function blends everything from technology to sensuous touch, a product that thrives on sound and light, as well as on what is seen and felt, an experience that bridges the past and the future.