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VISION DESIGN: Building the User Understanding and Experiential Lab
Author(s) -
Wood Chip
Publication year - 1996
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1996.tb00625.x
Subject(s) - experiential learning , perspective (graphical) , product (mathematics) , perception , living lab , user experience design , new product development , knowledge management , computer science , business , architectural engineering , marketing , human–computer interaction , sociology , engineering , psychology , artificial intelligence , pedagogy , geometry , mathematics , neuroscience
THIS IS A STORY ABOUT Texas Instruments and how Chip Wood and his User Understanding and Experiential Lab are transforming the company's perspective on innovation. Often regarded as a technology‐driven organization, TI is countering that perception by turning to the observation of user groups as a critical source for new product ideas. And not only does the new lab uncover unforeseen opportunities, it also develops prototypes in real‐life settings for other managers to critique and enhance.