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From Design Awareness to Design Integration: Influencing Corporate Strategy and Research in the United States
Author(s) -
Vogel Craig M.
Publication year - 1996
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1996.tb00492.x
Subject(s) - value (mathematics) , product (mathematics) , design management , business , curriculum , product design , marketing , knowledge management , engineering ethics , process management , sociology , engineering , computer science , pedagogy , information management , geometry , mathematics , machine learning
HISTORICALLY, U.S. CORPORATIONS have ignored design. Yet as Craig Vogel interprets the current situation, things are about to change. The shift is not attributable to the establishment of a national design organization but instead to subtle—though significant—changes in attitude. Consumers are clearly placing value on well‐designed products and services; design receives growing attention in engineering and business curricula; and user‐focused design research is increasingly part of both business and academic product‐development processes.