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BRAZILIAN COMPETITIVENESS with Design
Author(s) -
Teperman Milly,
Leal Joice Joppert
Publication year - 1996
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1996.tb00489.x
Subject(s) - exhibition , value (mathematics) , industrial design , business , style (visual arts) , marketing , engineering , computer science , geography , mechanical engineering , archaeology , machine learning
ORIGINALLY A CULTURAL ISSUE—identifying and celebrating a Brazilian style—this country's design has evolved, since the 1980s, into an industrial strategy At the heart of the most recent effort are the gathering of vast design databases, technical consulting in such areas as patent protection and design management, and design awareness initiatives, including publications, awards, and exhibitions. Milly Teperman and Joice Joppert Leal judge the programs a success as a growing array of industries and regions in the country come to realize design's economic value.