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CLIENT READINESS: Cultivating Clients that Support Good Design
Author(s) -
Williamson Jack,
Kalmar William J.,
Tischler James
Publication year - 1996
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1996.tb00486.x
Subject(s) - nature versus nurture , resource (disambiguation) , business , public relations , nonprofit organization , marketing , management , sociology , economics , computer science , political science , computer network , anthropology
WHAT CONVINCES AN ORGANIZATION to take those first steps into the design arena and hire a consultant? Jack Williamson gets two executives—one from a nonprofit and one from the public sector—to narrate their respective discoveries of design as a resource and outlines seven readiness factors consultants might watch for and nurture in the never‐ending search for new clients.