Premium
TRENDS in Design Consulting in Japan
Author(s) -
Masuda Fumikazu
Publication year - 1996
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1996.tb00477.x
Subject(s) - reputation , product (mathematics) , marketing , business , focus (optics) , new product development , public relations , political science , sociology , social science , physics , geometry , mathematics , optics
CONTRARY TO EXPECTATIONS nurtured by Japan's outstanding reputation in product development, this nation has relatively few design consultants. Now things are changing, and Fumikazu Masuda describes several recent directions and opportunities in Japanese consulting—networking and consortium arrangements, individuals who specialize in research and market analysis, a focus on applied technology, partnerships with non‐Japanese firms, and a growing popular interest in design.