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On the Art of CONSULTING
Author(s) -
Goldfarb Roz
Publication year - 1996
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1996.tb00475.x
Subject(s) - principal (computer security) , management , head (geology) , sociology , art history , art , computer science , economics , geomorphology , geology , operating system
IN THIS ESSAY, ROZ GOLDFARB CREATES a forum to exchange insights among four internationally renowned consultants—Jelle van der Toorn Vrijthoff, creative director and principal of Total Design, in Amsterdam; Kenneth Roberts, president and CEO of Lippincott & Margulies, in New York; Henry Steiner, head of Steiner & Co., in Hong Kong; and Allen Adamson, managing director and principal of Landor Associates, in New York. Their comments are invaluable wisdom on some of the key dimensions of design consulting.