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Making the Sale with MULTIMEDIA
Author(s) -
Bachman Timothy
Publication year - 1995
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1995.tb00457.x
Subject(s) - clothing , interactivity , multimedia , computer science , advertising , business , marketing , internet privacy , archaeology , history
THOSE VIDEO MONITORS are proliferating as high tech arrives on the sales floor. Today, customers find these ubiquitous screens in clothing stores, banks, home improvement centers, and even grocery stores. What Tim Bachman does here is separate the marketing truth from the video hype. He explains the many uses of multimedia, analyzes interactivity options, and articulates guidelines for developing effective presentations.