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Engineering the VIRTUAL OFFICE
Author(s) -
Zietlow Bonnie
Publication year - 1995
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1995.tb00442.x
Subject(s) - quality (philosophy) , business , marketing , production (economics) , management , economics , philosophy , epistemology , macroeconomics
MARKETING, SALES, PRODUCTION—these and the many other aspects of doing business are all present in this enterprise. What can't be found is the traditional office. Angela McPhaul, Bonnie Zietlow, and Michael Pantano operate a company that exists electronically—in sophisticated communications and high‐quality products rather than in a physical location. Here, they comment on the advantages, the problems, and the technologies they have adopted in an entrepreneurial venture that now not only works but flourishes.