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Design's Link to TECHNOLOGY
Author(s) -
Krolopp Rudy
Publication year - 1995
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1995.tb00432.x
Subject(s) - reputation , business , new product development , product (mathematics) , interface (matter) , process (computing) , high tech , product design , enhanced data rates for gsm evolution , manufacturing engineering , marketing , engineering management , process management , computer science , engineering , telecommunications , sociology , political science , social science , geometry , mathematics , bubble , maximum bubble pressure method , parallel computing , law , operating system
MOTOROLA IS A LEADER in high‐tech product development, and industrial design plays an important role in maintaining this cutting‐edge reputation. Rudy Krolopp describes how designers are the critical interface among research, engineering, marketing, and manufacturing, and how, acting as the voice of potential customers, they often take the lead in the innovation process, including participation in the relatively recent IRIDIUM® communications project.