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DESIGN IS…
Author(s) -
Peters Tom
Publication year - 1995
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1995.tb00420.x
Subject(s) - passion , litany , reading (process) , term (time) , computer science , sociology , management , public relations , business , history , law , political science , psychology , economics , social psychology , physics , archaeology , quantum mechanics
IT'S A LIST FULL of insights. The title of Tom Peters' litany indicates he's trying to define design. But he really accomplishes much more. In citing so many specific examples, he conveys how valuable design is in establishing the corporate voice. There are many lessons here. Design must be an enduring passion, a long‐term commitment. It must be pervasive, affecting everything from the smallest detail to entire buildings. It must be everyone's concern, from the repairperson and engineer to the consultant and CEO. It must be innovative and daring. This list is good reading!