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Don't Image Your POSITION, Express Your CHARACTER
Author(s) -
Laundy Peter,
Rogers Susan Thornton
Publication year - 1995
Publication title -
design management journal (former series)
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1045-7194
DOI - 10.1111/j.1948-7169.1995.tb00417.x
Subject(s) - character (mathematics) , position (finance) , identity (music) , sociology , business , aesthetics , philosophy , mathematics , finance , geometry
“Position” and “character” are terms at the heart of the identity business. Peter Laundy's and Susan Thornton Rogers' contribution is to draw clear distinctions between the two and persuasively argue that articulating character can be a particularly durable, credible, powerful, and cost‐effective identity strategy. Their discussion is rich with specific comparisons and examples and concludes with a number of recommendations for initiating the shift from a Position Imaging to a Character Expressing organization.